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This is the first blog post I am writing as I anticipate my upcoming interview with Seth Godin and the Nonprofit Technology Network (NTEN).

Many of you might not know what a Meatball Sundae is.  A Meatball Sundae is an organization that tries to add all of this new media fun stuff like Facebook and Myspace and Twitter and Google (the sundae part) on top of the same, tried and true, products they’ve been making for years (the meatball part).

The key is to not become a Meatball Sundae.

It’s not that the meatballs are bad and the sundae part is good.  It’s that they do not naturally work together.  One part or the whole thing must change in order for your organization to be successful now.

Did you know that?

Here’s a tip:  to move your organization online do so strategically – beyond interns on Twitter.

This is a senior management decision, although others in the organization can build the case.

As the picture above suggests, organizations fail when their marketing is not in sync with their organization.