The non-profit blogger community couldn’t stop talking about Seth Godin’s “non” post of a few weeks ago.
Most of the conversation focused on his error calling out nonprofits for not being the most followed on Twitter.
I had to step in.
So I took a step back.
Right or wrong, Seth holds this opinion. He is an/the expert marketer. If he holds this view, there are probably others out there who do, too. We should all talk about it together.
So I asked Seth if he would do an interview with Beth Kanter about Squidoo, his online referral site, and how it can give context to a nonprofit’s digital footprint. He and Beth were more than willing, and that discussion will take place next month with the good folks at NTEN – Nonprofit Technology Network.
The focus will be on how nonprofits can not become meatball sundaes – Seth’s term and title of one of his books – for organizations that have not changed their structure and mission to be online.
I’m looking forward to the discussion!
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Thanks so much for taking my suggestion to Seth about having this conversation with the NTEN Community. I’m excited that Holly Ross and I will co-moderate!
Sounds fantastic – when is it?
Hi Lianne,
If you are a member of NTEN you can join.
Here is the info URL: http://nten.org/events/online-chat/2009/11/12/ask-expert-seth-godin-social-media-innovation-and-change