The non-profit blogger community couldn’t stop talking about Seth Godin’s “non” post of a few weeks ago.
Most of the conversation focused on his error calling out nonprofits for not being the most followed on Twitter.
I had to step in.
So I took a step back.
Right or wrong, Seth holds this opinion. He is an/the expert marketer. If he holds this view, there are probably others out there who do, too. We should all talk about it together.
So I asked Seth if he would do an interview with Beth Kanter about Squidoo, his online referral site, and how it can give context to a nonprofit’s digital footprint. He and Beth were more than willing, and that discussion will take place next month with the good folks at NTEN – Nonprofit Technology Network.
The focus will be on how nonprofits can not become meatball sundaes – Seth’s term and title of one of his books – for organizations that have not changed their structure and mission to be online.
I’m looking forward to the discussion!
Thanks so much for taking my suggestion to Seth about having this conversation with the NTEN Community. I’m excited that Holly Ross and I will co-moderate!
Sounds fantastic – when is it?
Hi Lianne,
If you are a member of NTEN you can join.
Here is the info URL: http://nten.org/events/online-chat/2009/11/12/ask-expert-seth-godin-social-media-innovation-and-change